This Cookie Policy explains how uses cookies and similar tracking technologies when you visit our website. It describes what these technologies are, why we use them, and your rights to control our use of them.
What Are Cookies
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the owners of the site. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device for a set period or until you delete them, while session cookies are deleted as soon as you close your web browser.
In addition to cookies, we may also use similar technologies such as pixel tags, web beacons, and local storage to collect and store information. These technologies work in a similar way to cookies and allow us to monitor and improve our website and your experience of it.
Types of Cookies We Use
We use different types of cookies for various reasons. The table below provides detailed information about the cookies we use, organized by category, including the name of each cookie, its purpose, duration, and the domain it belongs to. Some cookies are essential for the website to function properly, while others help us understand how visitors interact with our site, remember your preferences, or deliver relevant advertising.
Essential Cookies
Required for basic website functionality.
Cloudflare
Cookie Name
Purpose
Duration
Domain
__cf_bm
Cloudflare bot-management cookie. Distinguishes real visitors from automated bots to protect the site; it does not store personally identifiable information and is set when a page includes Cloudflare-fronted content (e.g. a Vimeo embed).
Session
.bzr.openai.com
SureCookie
Cookie Name
Purpose
Duration
Domain
surecookie_session_id
This cookie belongs to SureCookie WordPress plugin which helps to keep your site compliant.
361
zipwp.com
Functional Cookies
Enable features like saved preferences and personalized content.
t.co
Cookie Name
Purpose
Duration
Domain
__cf_bm
This cookie is used to enhance user experience by managing user preferences and settings on the website.
Session
.t.co
surerank.com
Cookie Name
Purpose
Duration
Domain
sigmize_redirect_tracker
Tracks user behavior for Sigmize plugin functionality which can be useful in A/B testing.
Session
.zipwp.com
Google Tag Manager
Cookie Name
Purpose
Duration
Domain
gtm_auth
Google Tag Manager environment authentication token for preview mode.
Session
.zipwp.com
stripe.com
Cookie Name
Purpose
Duration
Domain
MR
The purpose of this cookie is not clearly defined based on the provided information.
3
.c.clarity.ms
SM
The purpose of this cookie is not clearly defined based on the provided information.
Session
.c.clarity.ms
Google reCAPTCHA
Cookie Name
Purpose
Duration
Domain
_GRECAPTCHA
Set by Google reCAPTCHA for risk analysis; required for the anti-abuse check to work.
180
.google.com
Vimeo
Cookie Name
Purpose
Duration
Domain
player
Set by Vimeo to remember embedded-player settings.
365
.vimeo.com
Cloudflare
Cookie Name
Purpose
Duration
Domain
__cf_bm
Cloudflare bot-management cookie served with Vimeo embeds.
1
.vimeo.com
YouTube (Google)
Cookie Name
Purpose
Duration
Domain
PREF
Set by YouTube to remember embedded-player preferences.
240
.youtube.com
Google
Cookie Name
Purpose
Duration
Domain
CONSENT
Set by Google to persist the visitor's consent choices.
730
.google.com
Analytics Cookies
Help us understand how visitors use our site so we can improve it.
Google
Cookie Name
Purpose
Duration
Domain
_ga_44K9ZPR5YF
-
396
.zipwp.com
Google Analytics
Cookie Name
Purpose
Duration
Domain
_ga
Used to distinguish unique users by assigning a randomly generated number as a client identifier. Included in each page request and used to calculate visitor, session and campaign data.
730
.zipwp.com
_gid
Used to store and update a unique value for each page visited. Groups user behavior across sessions within a 24-hour period.
1
.zipwp.com
_gat
Used to throttle request rate to limit data collection on high traffic sites.
Session
.zipwp.com
Cloudflare
Cookie Name
Purpose
Duration
Domain
_cfuvid
This cookie is used by Cloudflare to help website owners understand visitor behavior and improve site performance.
Session
.bzr.openai.com
redditstatic.com
Cookie Name
Purpose
Duration
Domain
_rdt_uuid
This cookie is used to help site owners understand visitor behavior by tracking user interactions.
86
.zipwp.com
Microsoft Clarity
Cookie Name
Purpose
Duration
Domain
_clck
Persists the Clarity User ID and preferences, unique to that site, on the browser. Ensures subsequent visits are attributed to the same user ID.
365
.zipwp.com
_clsk
Connects multiple page views by a user into a single Clarity session recording.
1
.zipwp.com
anonchk
Indicates whether MUID is transferred to ANID for use in authenticated services. Used for fraud prevention and analytics.
Session
.clarity.ms
Google Analytics 4
Cookie Name
Purpose
Duration
Domain
_ga_<container-id>
Used to persist session state. Each GA4 property or data stream has its own cookie with unique container ID.
730
.zipwp.com
FPID
First-party identifier used to distinguish users in GA4.
730
.zipwp.com
FPLC
Used for session management in GA4.
Session
.zipwp.com
Google Tag Manager
Cookie Name
Purpose
Duration
Domain
_dc_gtm_UA-*
Used by Google Tag Manager to control loading of Google Analytics script.
Session
.zipwp.com
clarity.ms
Cookie Name
Purpose
Duration
Domain
ANONCHK
The purpose of the Anonchk cookie is unclear based on the provided information, as it does not indicate a specific function or usage.
Session
.c.clarity.ms
openai.com
Cookie Name
Purpose
Duration
Domain
__obref
The purpose of this cookie is not clearly defined based on the provided information.
361
.zipwp.com
Vimeo
Cookie Name
Purpose
Duration
Domain
vuid
Vimeo analytics cookie that tracks views of embedded videos.
730
.vimeo.com
Marketing Cookies
Used to show you relevant ads based on your interests.
Google Ads
Cookie Name
Purpose
Duration
Domain
_gcl_au
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Helps track ad clicks and conversions.
90
.zipwp.com
__gads
Set by Google Ad Manager on publisher sites to track ad performance and user engagement.
395
.zipwp.com
_gcl_aw
Google Ads conversion linker cookie. Stores click information for conversion attribution.
90
.zipwp.com
_gcl_dc
Google Campaign Manager (DoubleClick) conversion linker cookie.
90
.zipwp.com
_gcl_gb
Google Ads and Analytics conversion linker for cross-domain tracking.
90
.zipwp.com
Facebook/Meta
Cookie Name
Purpose
Duration
Domain
_fbp
Facebook Pixel browser ID for advertising attribution and analytics.
90
.zipwp.com
t.co
Cookie Name
Purpose
Duration
Domain
muc_ads
-
396
.t.co
Twitter/X
Cookie Name
Purpose
Duration
Domain
personalization_id
Used by Twitter to track and personalize content and ads for users.
730
.twitter.com
guest_id
Twitter identifier for logged-out users to track interactions and serve personalized content.
730
.twitter.com
bing.com
Cookie Name
Purpose
Duration
Domain
MUID
The Muid cookie is used by Bing to track users across different websites for the purpose of delivering personalized advertisements.
386
.clarity.ms
SRM_B
This cookie is likely used for tracking users across websites to deliver personalized advertisements based on their browsing behavior.
386
.c.bing.com
Google DoubleClick
Cookie Name
Purpose
Duration
Domain
test_cookie
Used to check if the user's browser supports cookies. Set by DoubleClick.
Session
.doubleclick.net
IDE
Used by Google DoubleClick to register and report website user actions after viewing or clicking advertiser ads. Enables measurement of ad effectiveness and personalized ads.
395
.doubleclick.net
DSID
Used to identify a signed-in user on non-Google sites to respect ad personalization settings.
14
.doubleclick.net
wetracked.io
Cookie Name
Purpose
Duration
Domain
_uetvid
This cookie is used to track users across websites for the purpose of delivering personalized advertisements.
386
.zipwp.com
_uetsid
This cookie is used to track users across websites for the purpose of delivering personalized advertisements.
Session
.zipwp.com
Twitter
Cookie Name
Purpose
Duration
Domain
_twpid
This cookie is used to track users across websites for the purpose of delivering personalized advertisements.
386
.zipwp.com
_twsid
This cookie is used to track users across websites for the purpose of delivering personalized advertisements.
386
.zipwp.com
twitter.com
Cookie Name
Purpose
Duration
Domain
guest_id_marketing
This cookie is used to track users across websites for the purpose of delivering personalized advertisements.
396
.twitter.com
clarity.ms
Cookie Name
Purpose
Duration
Domain
guest_id_ads
This cookie is used to track users across websites for the purpose of delivering personalized advertisements.
396
.twitter.com
Google Analytics
Cookie Name
Purpose
Duration
Domain
_gac_gb_<container-id>
Contains campaign-related information. Used by Google Ads to measure ad campaign performance.
90
.zipwp.com
Facebook/Meta Pixel
Cookie Name
Purpose
Duration
Domain
_fbc
Stores the Facebook click ID (fbclid) to attribute conversions back to specific Facebook ads. Only set when user arrives via Facebook ad.
90
.zipwp.com
Facebook
Cookie Name
Purpose
Duration
Domain
fr
Contains browser and user unique ID combination for targeted advertising.
90
.facebook.com
Microsoft Clarity/Bing
Cookie Name
Purpose
Duration
Domain
MUID
Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics, and other operational purposes.
395
.bing.com
Snapchat Pixel
Cookie Name
Purpose
Duration
Domain
_scid
Snapchat client-side identifier for advertising attribution and measurement.
395
.snapchat.com
YouTube (Google)
Cookie Name
Purpose
Duration
Domain
VISITOR_INFO1_LIVE
Set by YouTube to measure bandwidth and personalise the embedded player experience.
180
.youtube.com
YSC
Session cookie set by YouTube to track views of embedded videos.
-
.youtube.com
VISITOR_PRIVACY_METADATA
Set by YouTube to record the visitor's privacy/consent metadata.
180
.youtube.com
Last updated: September 24, 2026
How to Manage Your Cookie Preferences
When you first visit our website, you will be shown a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie preferences option available on our website. Essential cookies cannot be disabled as they are necessary for the basic functioning of the website.
Please note that restricting cookies may impact your experience of the website, as some features and services may not function properly without certain cookies enabled.
How to Control Cookies in Your Browser
Most web browsers allow you to manage your cookie preferences through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being set. The steps to manage cookies vary by browser. Below are general instructions for the most common browsers.
Google Chrome: Open Settings, go to Privacy and Security, then click on Cookies and other site data. From there, you can block third-party cookies, clear cookies when you close the browser, or block all cookies.
Mozilla Firefox: Open Settings, go to Privacy and Security, and under Cookies and Site Data you can manage how Firefox handles cookies including clearing data and managing exceptions.
Safari: Open Preferences, go to the Privacy tab, and configure your cookie blocking preferences. Safari also offers an option to prevent cross-site tracking.
Microsoft Edge: Open Settings, go to Privacy, Search, and Services. Under the Cookies section, you can choose to block third-party cookies or all cookies and manage cookie exceptions.
Consequences of Disabling Cookies
If you choose to disable or decline cookies, some parts of this website may not function as intended. For example, you may not be able to log in, your preferences may not be saved between visits, and certain interactive features may be limited. Disabling essential cookies may make it impossible to use some or all of the services provided through this website.
Disabling analytics or marketing cookies will not affect the core functionality of the website, but it may limit our ability to improve the website based on user behavior or to provide you with personalized content and advertisements.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or any other reason we determine is necessary or appropriate. Any changes will be posted on this page with an updated revision date. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies.
Contact Us
If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us at:
Address: Brainstorm Force US LLC, 2093 Philadelphia Pike #3090, Claymont, DE 19703, United States
